remember evernote? they have a new brand...

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Ready to dive in to all things brand? Here's what we have for you today:

Evernote's brand refresh
TED talks on branding
A soda that's making a comeback after 24 years!

... and more!

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Evernote has turned a new page. Well, sort of.

The productivity app that helped millennials “remember everything” just rolled out a refreshed look with:

Cleaner typography
A brighter green
A simplified elephant, and a more modern feel across the board.

Nothing radical, just the kind of update that says, "we know who we are, and we’re sticking around."

It makes sense for Evernote.

After 20+ years, few apps have this much brand equity.

The green, the elephant, the black wordmark; it’s all integral to the brand’s DNA.

The refreshed result is familiar, but fresh; like the same trusty notebook, with a smoother pen.

Learn more.

[LIVE] Brand in Motion with Ashton Hauff - The third episode begins today at 10 AM CST! Tune in to hear Ashton chat brand with Eden Jackson-Jones, Marketing Director for Visit Minot. Join here.
NEW Branding Course - Ashton built a course for the ambitious members of ND Women's Business Center. You can join their online community and enroll in Discover Your Edge & Build a Brand That Gets Results by Ashton Hauff for just $14.99/month.
[LINKEDIN NEWSLETTER] with Ashton Hauff - She's a busy bee! If you've missed Ashton's opening words in this newsletter, don't fret; she simply moved platforms. Find her on LinkedIn, and read her insights once a fortnight.
Business After Hours - Ben and Ashton are hitting the road come December for the Chamber of Commerce's Business After Hours. Will we see you there?

What were you up to 25 years ago?

(If you can’t remember, we don't blame you.)

There's a chance you were sipping on a Mr. Pibb!

And 24 years ago, you might’ve been mourning its loss when Coca-Cola discontinued the cherry-cola classic in 2001.

24 years ago, you might have been reminiscing on the sweet cherry cola flavor, as it was discontinued in 2001.

But good news, Pibb loyalists: the cult favourite is making a comeback. A full U.S. rollout is planned for 2026, and according to The Coca‑Cola Company, the new Mr Pibb packs a reimagined formula, and comes with 30% more caffeine.

The resurgence called for a bold new brand, of course.

Check it out.