Join our bi-weekly email “Good Times” newsletter and unlock a world of branding delight! As a subscriber, you’ll get insider access to lots of goodies like exclusive brand resources, the latest brand buzz, things we're currently digging, and more.
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Hey Reader,
How's the morning going so far?
Ready to dive in to all things brand? Here's what we have for you today:
A great brand name ✍️
6 year anniversary!
New case study 📖
... and more!
MiniMBA by Mark Ritson: For marketers who want to level up. This online program delivers MBA-level marketing education—flexible, practical, and full of insight. Learn from one of the best and join a global community of brand thinkers. Continue reading.
How to Create a Great Brand Name: In this quick, punchy talk, Jonathan Bell (CEO of Want) breaks down the art and science of naming. Continue reading.
Strategy Finishing School: We’re all about education lately. This online course helps you refine your strategy skills in just a few weeks. Continue reading.
We just launched a new case study featuring our work with HSI: a team that keeps North Dakota’s healthcare systems running smoothly behind the scenes.
HSI came to us ready for change.
They had decades of impact but very little brand recognition...
Together, we built a strategy (and soon-to-launch visuals) that transforms their complexity into clarity for both their current members and those soon-to-be.
The Good Kids Turns 6 - Six years in business! It’s been an incredible journey building brands we’re proud of. We couldn’t have done it without our wonderful clients and supporters. Here’s to many more years of turning vision to velocity. 🎉
[LIVE] Brand in Motion with Ashton Hauff - The fifth episode begins today at 10 AM CST! Tune in to hear Ashton chat brand with Brock White, Marketing & Communications Coordinator for Watford City. Join here.
Ultimate Guide To Packaging in 2026 - We've updated our famous Packaging Infographic to include all the data and trends to expect in 2026. Now's the time to level up your packaging!
A Name We Love: Surreal (Cereal) When a brand name is this good, it’s almost too good to be true, which is exactly the point.
Surreal nails what most brands struggle with: a name that works on multiple levels while staying memorable.
The phonetic nod to “cereal” makes it effortlessly recognizable. Afterall, you can’t say “Surreal” without practically saying the product category itself.
But the brilliance doesn't stop there. ✨
“Surreal” captures the brand’s promise in a single word: high protein, low-carb cereal that actually tastes good. That is surreal in a category dominated by sugar-laden kids brands. The name also conveys the consumer’s reaction; it’s the “wait, really?” moment baked right into the name.
In a saturated CPG landscape, Surreal proves the right name can do some serious heavy lifting by communicating its unique value, and establishing brand personality all at once.
Not sure how to cut through all the noise with brand? Stop the guesswork and schedule a free brand coaching call with Ashton to walk away with clarity and direction. Select spots available.
Join our bi-weekly email “Good Times” newsletter and unlock a world of branding delight! As a subscriber, you’ll get insider access to lots of goodies like exclusive brand resources, the latest brand buzz, things we're currently digging, and more.
