Join our bi-weekly email “Good Times” newsletter and unlock a world of branding delight! As a subscriber, you’ll get insider access to lots of goodies like exclusive brand resources, the latest brand buzz, things we're currently digging, and more.
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Hey Reader,
New Year, New-sletter.
A new sense of newness fills the new air as we look ahead to imagine where our efforts can take us. It's resolution season! I'm an insanely heavy sleeper, which means I sleep peacefully through each night, but also shut off my alarm without remembering. My resolution this year was to "wake up earlier," but I needed to go a little deeper and come up with a specific mechanism to achieve that goal. So I got a new alarm clock that doesn't stop blaring until I take a picture of my sink. 🙂 Specificity is exactly what we help clients with in brand strategy.
You might be familiar with S.M.A.R.T. goals (Specific, Measurable, Attainable, Relevant, Time-bound). Much of our work focuses on that first part: Specific. We call it defining the target. You can't hit a target that's not defined. 🎯 Compare "I want my brand to look better" to "The brand needs to embody the jester spirit, appeal to single young adults, and portray a homemade aesthetic." The second provides a much clearer target of where to focus your efforts. That's why our Brand Blueprint has 60+ slides dedicated to defining the target; it allows clients to make brand decisions with confidence and allows us to craft a visual identity purpose-built to achieve their goals. So be like The Good Kids and get strategic with your resolutions this year: Take some time to define your target, then ready, aim, fire!
Behind the Brand: If you're on the hunt for a fresh marketing newsletter that touches on the psychology and strategy behind campaigns, Behind the Brand has just what you need. Continue reading.
Creative Pep Talk: Stoke the fire of your creativity with insightful ad optimistic podcast, Creative Pep Talk. Continue reading.
Meta - Devices: This free resource from Meta provides downloadable device mockups (phones, tablets, etc.) to help designers showcase their work in realistic device contexts. Continue reading.
Watford City has been growing fast over the last decade (like record breaking fast) and their brand needed to keep up.
In our latest case study, we share how we built the city's brand, grounded in real data from community insight. From strategy to the final result, every decision was made to support future growth while honoring the town's great legacy. 👏
Ben's Art Show - You officially have plans for this Friday, January 16th. Check out Ben's art show for a pretentious evening of art and banter.
ADDYs - The American Advertising Federation of ND (AAF-ND) is hosting its annual awards night in February. We're gearing up for a night of celebration! Do you have any guesses on what we'll submit to the judges?
Special Newspaper Edition - Remember the newspaper we surprised the world with on May Day? We're currently ideating a 2026 edition and can't wait to share more soon. What should be included in it? Hit 'reply' and let us know!
Ready to build momentum in 2026?
Stop the guesswork and schedule a free brand coaching call with Ashton to walk away with clarity and direction. Select spots available.
Join our bi-weekly email “Good Times” newsletter and unlock a world of branding delight! As a subscriber, you’ll get insider access to lots of goodies like exclusive brand resources, the latest brand buzz, things we're currently digging, and more.
