Hey Reader,
As you read this, I'll be flying to California to visit my sister.
Look to the sky, and you might see me!
The last time I was galavanting across the state, I noticed a pattern: billboards for injury attorneys.
Some bland, some bold, but all eye-catching once I noticed them.
According to the Sacramento Bee, "Sacramento has significantly higher rates of car crashes that cause injury or death than other major California cities."
As unfortunate as that is, it presents a great market for personal injury attorneys!
Here are two of my favorites from my last trip. I'll be sure to make note of any new ones I see this time.
Something wrong? Call Anh Phoong.
Ahn Phoong's famous tagline came from her husband. Her first reaction was "oh no, that's not gonna work." But it did!
In 2024, her firm budgeted around $5 million for advertising, and close to $3 million of that went to billboards; that doesn't surprise me, considering she's on every other street.
Crash? Call Ash.
Ashley Amerio of Ashley Injury Lawyers committed all the way through: the tagline is the brand, the website is crashcallash.com, and the phone number is 888-ASHLEY-911.
No matter the industry, distinct branding is paramount!
One thing is for sure: I'll never forget Anh Phoong's name because of her catchy tagline.
Have a wonderful Tuesday! I'll be poolside with my Kindle and diet coke, so you don't have to worry about me.
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Catch it before it's gone! We have a bonus episode of Brand In Motion available on Spotify ✨
Back in May, we hosted a LIVE podcast from the very new stage at Eclipse with their very own, Jared Shoults & Mike Frohlich at IABC.
They open up about the very first napkin sketch idea to how the successfully involved multiple owners throughout the branding journey.
Know someone who should be Ashton's next guest? Hit "reply" and let us know!
- Sioux Falls Bound: Ashton is taking a road trip today & tomorrow to the Sioux Falls area to visit with strangers and friends alike. If you're in the area, we'd love to see you! Hit "reply" and we'll make it happen.
- Newtopia Now: Ashton is attending Newtopia Now in Denver, CO in August. Newtopia is an annual consumer packaged goods trade show and networking event focused on natural and organic products. Have any questions for natural product owners? Send 'em our way and we'll be sure to ask them.
- UMCVB: Ben is heading to the 29th Annual Upper Midwest Convention and Visitors Bureau Fall Conference in Grand Island, NE. If you're heading that way, too, be sure to say hello at our booth!
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